5 thoughts on “How should fashion buyers enter the industry?”
Sue
First, with a keen fashion "sense of smell" This is the most basic condition for fashion buyers. . With a certain overall overall overall ability During the buyer's purchase process, the price is an important decisive factor. Taking West Shan and China Trade as an example, most of the former attracted young people, and the latter used white -collar or even gold -collar groups. Therefore, when buying, different purchase strategies must be formulated for different stores. In addition, for the price of the product, different purchases and types should be formulated to predict the profit margin of such products. . Accurate analysis of the market The consumer concept and concept of consumers at home and abroad is different, so we cannot blindly pursue foreign popularity. For example, Westerners prefer the color of the qi, and the Chinese are biased towards bright colors. For another example, like Gucci is printed with LOGO's target style, the Chinese are very useful, attractive, but the opposite of Europeans. Therefore, when buying, the buyer cannot mix the individual's good and evil, and it does not matter the words "shopping pleasure". . Make accurate predictions on future popularity It's release of high -end jackets in the world -class brand in major fashion weeks in the world. way. ZARA's buyers will pass the relevant information back to the headquarters every day and adjust the popular models in time, so its product style will be relatively advanced than other brands. 5. Have a certain physical and psychological tolerance. The fashion buyers on the surface, the actual workload is quite large. Fashion buyers are usually "air -flying people". They often travel around the world frequently. They choose goods, conduct business negotiations, communicate with all aspects, and work pressure. If want to be a successful career buyer, you need to understand the content of fashion buyers: (1) I know fashionable fashion, fashion rules, fashion consumption and market Prospective vision predict the future popularity; (2) Focus on the display and sales of the store, whether the display is in line with the main promotion of the season, etc., the sales data is proportional to whether the various order volume of the products this season; Item data, and from it, the sales forecast and order volume of the next quarter; (3) The design points, processing technology and process, cycle of clothing, processing technology and process, and cycle of clothing; (4) Finding it Excellent purchase channels; buy the correct commodity at the correct amount at the right time; (5) Organization and coordination: communication and coordination with various departments, and goods scheduling.
Different companies will have different work requirements for a fashion buyer. The expansion information: 1, the concept of fashion buyers: buy the appropriate design for enterprises or brands and produce it to the factory into a product finished product, or directly buy the appropriate product finished product, and then put it in the company's sales channels Sales for profit. Professionals engaged in such a work are called fashion buyers. 2. For an enterprise or a brand, buyers are key figures for business success or failure. It is the creator of the profit of corporate or brand profits to dominate this season and next quarter. In China, the earliest buyer model was in Hong Kong, and even the buyer system of Cardford has been loved by the middle class of Hong Kong. 3, in recent years, even Cardford has entered the Chinese market, letting everyone understand the form of buyers' department stores. There are also differences in the buying tasks of different enterprise operations. For example, large retailers, chain stores, boutique shops, etc. In China, in recent years, the occupation of buyers has been established, and companies often cannot find suitable candidates. rn4、就业方向包括：国际品牌买手、商业中心买手、创立品牌集合店、代理服装品牌、品牌产品经理、品牌推广总监、品牌经理、服装设计师、服装造型师、采买顾问、 Establish a buying studio serving the enterprise. Reference materials: Baidu Encyclopedia: Fashion buyers
Fashion buyers need actual operations, professional skills (buyer practice, data, market research) and industry experience (retail, purchase, popular trend grasp, brand, etc.). At the same time, the ability to creativity and discovering new trends is essential for fashion buyers. Of course, in terms of language, there are more strict requirements for buyers. In addition to foreign language skills, negotiation ability and expression skills are also one of the essential skills of buyers.
If you want to be a successful professional buyer, you need to have the following skills:
1, professional qualifications or related work experience 2, effective interpersonal relationships and communication ability 3, decision -making, decision, decision, decision, decision, decision, decision, Analysis and computing power 4, full of enthusiasm for work
If want to be a successful career buyer, ask to understand the content of fashion buyers: (1) For fashion Popular, fashionable rules, fashion consumption and market know very well, and predict future popularity with sensitive forward -looking vision; (2) Focus on the display and sales of storefronts, whether the display is in line with the main push of the season, sales data Whether the volume of all kinds of products this season is directly proportional; rationally analyze the market data of the market, and from it to the next quarter sales forecast and order quantity; (3) the main points of designing the fabrics, popularity, and clothing design of clothing , Machining process, process, cycle, etc.; (4) Finding excellent purchase channels; buying the correct commodity at the correct amount at the right time; (5) Organization and coordination: with the departments of various departments Communication and coordination, goods scheduling, etc.
Different companies will have different work requirements for a fashion buyer. In short, fashion buyers will choose a series of products for specific companies, such as a large number of women's casual clothes or women's underwear. The work of fashion buyers includes the following six aspects: The analysis of related fashion development dynamics and trends This with product suppliers Profit space monitoring fashion conferences and analyzing Observation and analysis of the development dynamics of competition companies in the industry n fashion buyers need to be familiar with the target customer group of the product, so that it is beneficial to the product of the product Sales. Most buyers start with a assistant or trainer at the beginning of the profession, which will play a certain role in auxiliary work in the future to ensure that they can be competent in the future. Because the actual management of retailers may be different from the training content experienced by buyers, accumulating rich experience is very useful for buyers. There are a variety of responsibilities of buyers. Usually depending on the sales scale of retailers. The procurement team is usually directly managed by the purchasing manager or supervisor. And coordinate the procurement and publicity strategies with other senior managers, and at the same time conduct comprehensive monitoring of the scope of procurement.
Many students are very interested in the job of fashion buyers. They generally ask: How to enter the fashion industry, how to become a buyer, what kind of professional skills need to be a buyer, and what aspects should be focused on what to learn. It today, for these issues, give some references to students who want to become fashion buyers. strong pressure resistance Is all know that in the fashion clothing industry, buyers are the backbone of the brand. His purchase directly determines that the company does not make money or even survive. So please make sure that you have strong pressure resistance and prepare for learning improvement to adapt to this job. buyers' position structure In general, the position structure of the buyer is roughly divided (excluding the management of the management post): Buyers write product manuals and assist the buyer for sales data, which does not involve buying at all) Is the junior buyer (except for the job of assistant buyers, it will involve the purchase work to a certain extent) buyers (Brand positioning and marketing strategies, trend analysis and product group goods, store recognition and VM planning, stock stock, and sales data analysis, etc., are responsible for the main purchase work) In from this point Start with the buyer assistant.
The assistant buyer wants to select several representative assistant buyers' post requirements:
The system of clothing knowledge, familiar with the rules of the fashion industry (including including the fashion industry (including including Not only limited to: color fashion matching, clothing fabric matching, history of the development of clothing industry, business modeling, popular trend analysis, visual marketing strategy, etc.) The ability to grasp market and data analysis (including: market analysis, consumer consumer Research, procurement budget, cost control, data finishing and analysis, etc.) The work experience of related industry at least one year (including: actual work experience, industry training experience, etc.) English listening, speaking, speaking and writing ability above the level, more excellent French, Italian, etc.) is proficient in Office office software (must be proficient in Excel, skilled PPT) The work with adaptation of business trips and high intensity buyer assistant requires systematic knowledge and visible work or training experience. In how to learn to improve your personal situation. Of course, if you have a certain industry experience, then you have the priority of becoming a buyer. The display division (relying on the advantages of the knowledge of the display artist's clothing industry) C media people (powerful media resources and contacts are the "accelerator" of buyers entrepreneurship) The designer brand can last long) stylist (not a designer but has design matching ability and business thinking) The retail industry practitioners (with market and goods experience, you can engage in buyers who buy buyers or start a business) The returnee (excellent language and overseas resources are advantages, but still need to understand the domestic market) The purchasing (understanding of Chinese consumers' purchase needs) If it is entirely cross -industry white, based on the industry, based on the industry Job needs can start with clothing styling and curriculum. Systematic learning the knowledge of the clothing industry and practical ability to match clothing. Seeing this, students who want to be a buyer can learn and study based on their actual situation, and realize their dreams of buyer.
Step 1: This Learn as much as possible fashion industry knowledge. Read a large number of fashion magazines to study the trend of various cultural backgrounds, different regions, and different time periods. Make you to be familiar with the development of the fashion market as much as possible. Mamily familiar with all top fashion retailers to understand and investigate their requirements for their respective brand fashion buyers. Step 2: Plip to take the start of learning courses on fashion and business. S search for some universities that provide fashion business or any professional related to this. The courses you choose and strive to get the final degree. The third step: Coufen your course and get a degree certificate. After arriving at the degree certificate, find some prestigious colleges or training institutions to continue his studies. Because many professional schools or training institutions related to fashion need your degree to prove your learning ability. Of course, not all fashion colleges or training institutions need such degree proof. The fourth step: In search for any job opportunities in the fashion field to provide you with more work institutions. Is a commercial school with art. You must choose the most professional, professional, and most reputable school study within the scope of the ability, because often such schools can provide more help when you look for employment opportunities for fashion buyers in the future. Is contact the company or business they are interested in and ask if they have any internship plans. Some companies have their own fashion marketing activities for a period of time. These plans are often operated by the best retail sector or retailers. Step 5: The position in retailers, department stores or independent brand operators apply for an intern or fashion buyer assistant. only a few people can become a full -time professional fashion buyer without any experience, and it is a very good experience accumulated way to become a buyer assistant or buyer store intern. In a few years of intern or fashion buyer assistant career can provide a lot of help in your future buyer's job search process. Step 6: I. As a buyer, you buy products from the wholesaler you who do you serve. has worked with an experienced professional buyer for 3-5 years.
First, with a keen fashion "sense of smell"
This is the most basic condition for fashion buyers.
. With a certain overall overall overall ability
During the buyer's purchase process, the price is an important decisive factor. Taking West Shan and China Trade as an example, most of the former attracted young people, and the latter used white -collar or even gold -collar groups. Therefore, when buying, different purchase strategies must be formulated for different stores. In addition, for the price of the product, different purchases and types should be formulated to predict the profit margin of such products.
. Accurate analysis of the market
The consumer concept and concept of consumers at home and abroad is different, so we cannot blindly pursue foreign popularity. For example, Westerners prefer the color of the qi, and the Chinese are biased towards bright colors. For another example, like Gucci is printed with LOGO's target style, the Chinese are very useful, attractive, but the opposite of Europeans. Therefore, when buying, the buyer cannot mix the individual's good and evil, and it does not matter the words "shopping pleasure".
. Make accurate predictions on future popularity
It's release of high -end jackets in the world -class brand in major fashion weeks in the world. way. ZARA's buyers will pass the relevant information back to the headquarters every day and adjust the popular models in time, so its product style will be relatively advanced than other brands.
5. Have a certain physical and psychological tolerance.
The fashion buyers on the surface, the actual workload is quite large. Fashion buyers are usually "air -flying people". They often travel around the world frequently. They choose goods, conduct business negotiations, communicate with all aspects, and work pressure.
If want to be a successful career buyer, you need to understand the content of fashion buyers:
(1) I know fashionable fashion, fashion rules, fashion consumption and market Prospective vision predict the future popularity;
(2) Focus on the display and sales of the store, whether the display is in line with the main promotion of the season, etc., the sales data is proportional to whether the various order volume of the products this season; Item data, and from it, the sales forecast and order volume of the next quarter;
(3) The design points, processing technology and process, cycle of clothing, processing technology and process, and cycle of clothing;
(4) Finding it Excellent purchase channels; buy the correct commodity at the correct amount at the right time;
(5) Organization and coordination: communication and coordination with various departments, and goods scheduling.
Different companies will have different work requirements for a fashion buyer.
The expansion information:
1, the concept of fashion buyers: buy the appropriate design for enterprises or brands and produce it to the factory into a product finished product, or directly buy the appropriate product finished product, and then put it in the company's sales channels Sales for profit. Professionals engaged in such a work are called fashion buyers.
2. For an enterprise or a brand, buyers are key figures for business success or failure. It is the creator of the profit of corporate or brand profits to dominate this season and next quarter. In China, the earliest buyer model was in Hong Kong, and even the buyer system of Cardford has been loved by the middle class of Hong Kong.
3, in recent years, even Cardford has entered the Chinese market, letting everyone understand the form of buyers' department stores. There are also differences in the buying tasks of different enterprise operations. For example, large retailers, chain stores, boutique shops, etc. In China, in recent years, the occupation of buyers has been established, and companies often cannot find suitable candidates. rn4、就业方向包括：国际品牌买手、商业中心买手、创立品牌集合店、代理服装品牌、品牌产品经理、品牌推广总监、品牌经理、服装设计师、服装造型师、采买顾问、 Establish a buying studio serving the enterprise.
Reference materials: Baidu Encyclopedia: Fashion buyers
Fashion buyers need actual operations, professional skills (buyer practice, data, market research) and industry experience (retail, purchase, popular trend grasp, brand, etc.). At the same time, the ability to creativity and discovering new trends is essential for fashion buyers. Of course, in terms of language, there are more strict requirements for buyers. In addition to foreign language skills, negotiation ability and expression skills are also one of the essential skills of buyers.
If you want to be a successful professional buyer, you need to have the following skills:
1, professional qualifications or related work experience
2, effective interpersonal relationships and communication ability
3, decision -making, decision, decision, decision, decision, decision, decision, Analysis and computing power
4, full of enthusiasm for work
If want to be a successful career buyer, ask to understand the content of fashion buyers:
(1) For fashion Popular, fashionable rules, fashion consumption and market know very well, and predict future popularity with sensitive forward -looking vision;
(2) Focus on the display and sales of storefronts, whether the display is in line with the main push of the season, sales data Whether the volume of all kinds of products this season is directly proportional; rationally analyze the market data of the market, and from it to the next quarter sales forecast and order quantity;
(3) the main points of designing the fabrics, popularity, and clothing design of clothing , Machining process, process, cycle, etc.;
(4) Finding excellent purchase channels; buying the correct commodity at the correct amount at the right time;
(5) Organization and coordination: with the departments of various departments Communication and coordination, goods scheduling, etc.
Different companies will have different work requirements for a fashion buyer. In short, fashion buyers will choose a series of products for specific companies, such as a large number of women's casual clothes or women's underwear. The work of fashion buyers includes the following six aspects:
The analysis of related fashion development dynamics and trends
This with product suppliers
Profit space
monitoring fashion conferences and analyzing
Observation and analysis of the development dynamics of competition companies in the industry n fashion buyers need to be familiar with the target customer group of the product, so that it is beneficial to the product of the product Sales. Most buyers start with a assistant or trainer at the beginning of the profession, which will play a certain role in auxiliary work in the future to ensure that they can be competent in the future. Because the actual management of retailers may be different from the training content experienced by buyers, accumulating rich experience is very useful for buyers. There are a variety of responsibilities of buyers. Usually depending on the sales scale of retailers. The procurement team is usually directly managed by the purchasing manager or supervisor. And coordinate the procurement and publicity strategies with other senior managers, and at the same time conduct comprehensive monitoring of the scope of procurement.
Many students are very interested in the job of fashion buyers. They generally ask: How to enter the fashion industry, how to become a buyer, what kind of professional skills need to be a buyer, and what aspects should be focused on what to learn.
It today, for these issues, give some references to students who want to become fashion buyers.
strong pressure resistance
Is all know that in the fashion clothing industry, buyers are the backbone of the brand. His purchase directly determines that the company does not make money or even survive.
So please make sure that you have strong pressure resistance and prepare for learning improvement to adapt to this job.
buyers' position structure
In general, the position structure of the buyer is roughly divided (excluding the management of the management post):
Buyers write product manuals and assist the buyer for sales data, which does not involve buying at all)
Is the junior buyer (except for the job of assistant buyers, it will involve the purchase work to a certain extent)
buyers (Brand positioning and marketing strategies, trend analysis and product group goods, store recognition and VM planning, stock stock, and sales data analysis, etc., are responsible for the main purchase work)
In from this point Start with the buyer assistant.
The assistant buyer wants to select several representative assistant buyers' post requirements:
The system of clothing knowledge, familiar with the rules of the fashion industry (including including the fashion industry (including including Not only limited to: color fashion matching, clothing fabric matching, history of the development of clothing industry, business modeling, popular trend analysis, visual marketing strategy, etc.)
The ability to grasp market and data analysis (including: market analysis, consumer consumer Research, procurement budget, cost control, data finishing and analysis, etc.)
The work experience of related industry at least one year (including: actual work experience, industry training experience, etc.)
English listening, speaking, speaking and writing ability above the level, more excellent French, Italian, etc.)
is proficient in Office office software (must be proficient in Excel, skilled PPT)
The work with adaptation of business trips and high intensity
buyer assistant requires systematic knowledge and visible work or training experience.
In how to learn to improve your personal situation. Of course, if you have a certain industry experience, then you have the priority of becoming a buyer.
The display division (relying on the advantages of the knowledge of the display artist's clothing industry)
C media people (powerful media resources and contacts are the "accelerator" of buyers entrepreneurship)
The designer brand can last long)
stylist (not a designer but has design matching ability and business thinking)
The retail industry practitioners (with market and goods experience, you can engage in buyers who buy buyers or start a business)
The returnee (excellent language and overseas resources are advantages, but still need to understand the domestic market)
The purchasing (understanding of Chinese consumers' purchase needs)
If it is entirely cross -industry white, based on the industry, based on the industry Job needs can start with clothing styling and curriculum. Systematic learning the knowledge of the clothing industry and practical ability to match clothing.
Seeing this, students who want to be a buyer can learn and study based on their actual situation, and realize their dreams of buyer.
Step 1:
This Learn as much as possible fashion industry knowledge.
Read a large number of fashion magazines to study the trend of various cultural backgrounds, different regions, and different time periods.
Make you to be familiar with the development of the fashion market as much as possible.
Mamily familiar with all top fashion retailers to understand and investigate their requirements for their respective brand fashion buyers.
Step 2:
Plip to take the start of learning courses on fashion and business.
S search for some universities that provide fashion business or any professional related to this.
The courses you choose and strive to get the final degree.
The third step:
Coufen your course and get a degree certificate.
After arriving at the degree certificate, find some prestigious colleges or training institutions to continue his studies. Because many professional schools or training institutions related to fashion need your degree to prove your learning ability. Of course, not all fashion colleges or training institutions need such degree proof.
The fourth step:
In search for any job opportunities in the fashion field to provide you with more work institutions.
Is a commercial school with art. You must choose the most professional, professional, and most reputable school study within the scope of the ability, because often such schools can provide more help when you look for employment opportunities for fashion buyers in the future.
Is contact the company or business they are interested in and ask if they have any internship plans. Some companies have their own fashion marketing activities for a period of time. These plans are often operated by the best retail sector or retailers.
Step 5:
The position in retailers, department stores or independent brand operators apply for an intern or fashion buyer assistant.
only a few people can become a full -time professional fashion buyer without any experience, and it is a very good experience accumulated way to become a buyer assistant or buyer store intern.
In a few years of intern or fashion buyer assistant career can provide a lot of help in your future buyer's job search process.
Step 6:
I. As a buyer, you buy products from the wholesaler you who do you serve.
has worked with an experienced professional buyer for 3-5 years.